SEO stands for Search Engine Optimization, one of the hottest talked about subjects on the Internet. Insty-Site is a great tool with the controls you need for search engine optimizing your website.

To optimize a page on your website you need control over at least 5 items that all search engines look for:


1) Page Title

Your Page Titles are an important feature of your new website.  Each page in your website may have an individual page title.  It is used by most search engines so select your Page Titles carefully for optimal search engine results.  For example, if you want people to find your page in search engines by typing "special offer" then you should have the words "special offer" in your page title.


2) Page URL

Insty-Sites have "friendly URL's" which means you can add words or phases after your domain name to point to specific pages.  For example: www.yoursite.com/special-offer links to a page that likely has something to do with a "special offer" of some kind.


3) Meta Descriptions

Meta Descriptions are not displayed on the page itself, instead they are represented by invisible "meta-tags" for search engines to utilize in indexing your page.  Unfortunately Meta Descriptions and Meta Keywords have been abused by some site owners who want to drive traffic to their site in any way they can, so search engines might not give these meta-tags the weight that they used to.  Meta Descriptions are full sentences and are sometimes displayed by search engines in their results.


4) Meta Keywords

Meta Keywords, like Meta Descriptions are not displayed on the page itself, instead they are represented by invisible "meta-tags" for search engines to utilize in indexing your page.  Meta Keywords are words or phrases separated by commas, not complete sentences like Meta Descriptions are.  Insty-Site gives you easy control over both Meta Descriptions and Meta Keywords.


5) Body of the Page

The body of the web page is perhaps the most important aspect of your web page from a search engine perspective.  After all, it is content that people are searching for.  At Insty-Site, we believe that "Content is King!" so when you have an hour or two to spend adding to your website, we want you focused on your business and your mission, not getting bogged down in the techno-jungle of web programming.